Bad Luck Brian

The Bad luck Brian meme is an image macro series featuring a young male with  blonde hair, braces, and a plaid sweater appearing to be taking a school photo. The captions accompanying the meme tend to depict embarassing and awful situations. This meme appeared on Quick meme on January 23, 2012 , which subsequently got posted to Reddit and its first variation was:

This, however was not the one to send it viral. Later that day, another user had manipulated the template to have it say:

It wasn't until May 8 that Bad luck Brian's identity was revealed through a thread on Reddit. With the screenname "Coyotecarl", Bad luck Brian revealed that his name is actually Kyle. He explained that the photo was taken for his seventh grade picture, and that his principle made him take the photo over again because he thought that Kyle was making the face on purpose.